Ming Pao Daily News was founded on 20 May 1959. With a mission and long standing editorial direction to present comprehensive, objective and bias-free coverage and analyses on political and economic issues in Hong Kong and the mainland. According to a media credibility survey conducted by the Chinese University of Hong Kong in 2010, Ming Pao Daily News was selected as the most credible Chinese language newspaper. For the fifth time, Hong Kong readers have selected Ming Pao Daily News as the most credible Chinese newspaper following the previous accreditations in 1997, 2001, 2006 and 2009.
The Group’s is adamant about the fact that newspapers are an asset of the public, Ming Pao Daily News endeavours to provide readers with the most reliable of information. This journalistic philosophy has successfully won the support of over 400,000 readers. The readership mostly comprises of the middle-class population with education income levels higher than the average in Hong Kong. Most of the readership is professional, management members, and corporate decision-makers etc., playing the roles of“pillars of the communities”in Hong Kong.
For the past 10 consecutive years, Ming Pao Daily News has received numerous awards as presented by the Newspaper Society of Hong Kong, making it the greatest journalists’ awards winner amongst Chinese language newspapers in Hong Kong. Since 2001, Ming Pao Daily News has also won awards as conferred by the Society of Publishers in Asia. The accumulation of honours is a testament to Ming Pao Daily News’ journalistic and production standards as well recognised by the industry.